Dean Hovey: It just shows, particularly
in Silicon Valley, how you take a good idea and run with it and improve it. It's very rare that a lightning bolt strikes and you come up with something that's never been thought of before. It's a lot more taking from this, taking from that, and trying to make some
IT WAS THE BEST OF TIMES, it was the
worst of journalism and it is no small
irony that the former condition led dir-
ectly to the latter, that the golden age
of America's founding was also the gutter
age of American reporting, that the most
notorious of presses in our nation's his-
tory churned out its copy on the foothills
of Olympus. The Declaration of Independ-
ence was literature, but the New England
Courant talked trash. The Constitution of
the United States was philosophy; the Bos-
ton Gazette slung mud. The Gazette of
the United States and the National Gazette
were conceived as weapons, not chron-
icles of daily events; the two of them
stood masthead to masthead, firing at each
other, without ceasing, without blinking,
without acknowledging the limitations of
veracity. Philadelphia's Aurora was less
a celestial radiance than a ground-level
reek, guilty of "taking a line that would
have been regarded as treasonable in any
later international conflict." And Porcu-
pine's Gazette, the Aurora's sworn foe, was
as barbed as its namesake.
There were, of course, exceptions. Some
journalism of the colonial era was cordial:
Benjamin Franklin's pieces, especially in
the Pennsylvania Gazette, were witty and
insightful and, more often than not, ab-
sent of malice in any form.
Some journalism was thoughtful: Alex-
ander Hamilton, James Madison, and John
Jay collaborated on The Federalist Papers,
first published in New York's Independent
Journal, and they were as scholarly a col-
lection of essays as has ever appeared in an
American newspaper. Thomas Paine wrote
with fiery perception, John Adams with
a stiff-collared eloquence, and John Dick-
inson, the so-called Pennsylvania Farmer,
with a lawyer's sharply reasoned clarity.
Some journalism was courageous: John
Peter Zenger did not write at all but was
a publisher of such uncommon and un-
wavering principle that he would blaze a
trail for all who followed.
Some journalism was soporific: John
Campbell produced so lifeless and irrele-
Marketing and PR
Marketing, PR, communications, growth, and your brand
High-growth companies' perception of marketing and public relations has shifted over the last 20 years. Product management used to be considered a subset of marketing at many companies in the 1980s and 1990s, while growth marketing did not exist. Public relations used to be about writing press releases.
Things have changed, but the one thing that hasn't: all marketing and PR efforts ultimately contribute to building the company's brand, public perception, and customer acquisition.
Below is a breakdown of various marketing and public relations functions. In general, you need to hire different employees for each function if you are to fully engage in the area.
“Lisa” after his daughter to make fun of him. Steve lived with a girl for several years, Chrisanne. And she got pregnant and insisted that the baby was his. He always claimed that she was sleeping with other people and it was probably someone else's, and no one inside of Apple believed him. And when the baby came she was named Lisa. Steve absolutely insisted that it was not his baby. And so that is why the Lisa was called “Lisa.” It was a big fuck-you from the engineers and the people over there. So he hung around with all the Lisa folks basically until they drove him off.
Rita came out of the house. “Sorry,"
she said, “I got out as fast as I could, but
I had to stay and socialize. Protocol, you
“Explain protocol,” Nell said. This was
how she always talked to the Primer.